Do You Know What’s Being Said About You Online?

Mandy — Mon, 15 Mar 2010 11:48:04 +0000

If you wanting to brand yourself in any way then its important to always be aware of what is being said or written about you. Google Alerts is a free tool that is super easy to use and will help you keep up with what’s being said about you. Here is a list of things you should set up alerts for:

your name
your twitter id
your company name
your blogs name
your product names
your employees or clients names
your clients companies
your competitors
your competitors’ company name
your competitors’ products
industry news
industry blogs
industry keywords

When tracking industry keywords think about using this content for future blog posts, articles or newsletters. It helps to use advanced search operators to help you narrow your searches.

For example if you were a commercial Realtor in Miami then you might want to create an alert for [Commercial Real Estate+Miami] so that you got information only about Commercial Real Estate in Miami. You’ll have to play with this feature a bit but after a few tweaks it can prove to be VERY powerful information.

Google Alerts is also great for learning that you’re NOT being talked about. While this can be painful to realize it is an important indicator of your online marketing efforts. One of the quickest and easiest ways to get people talking is through the use of social media like Twitter, Facebook or Blogs. On Thursday, March 25 I’ll be sharing the Secrets of Social Media Marketing that independent professionals, authors and coaches must utilize in 2010 to stay ahead of the competition. Will you be joining us?

To Your Online Success,

Mande White

Founder, FreeSocialMediaHelp.com

Social Media Advisor for Priority Living Systems

Connect with me:

5 Ways to Leverage Your Marketing Efforts

Mandy — Wed, 20 Jan 2010 15:24:04 +0000

Do you often feel like you don’t have enough time to spend on marketing activities? Are you lost as to where to start? Here are 5 quick tips to help you leverage your marketing efforts.

Focus your efforts on people who are already predisposed to buy from you instead of wasting your time on long shots.
Wherever possible, automate your regular client/ prospect contact. You can use email delivery, teleconferences, postcard follow-up, robo-calling (recommended for reminders or announcements — not for hard sales pitches) and phone texting. When necessary, be sure to get their permission before you start contacting them in these unusual new ways. Not sure you need their permission? Ask for it anyway.
If you are going to leverage your marketing dollars into untested media, proceed with caution. Find strategies such as Google Adwords that allow you to measure and test different approaches, while putting a cap on your outlays.
If your competitors are retreating, this is a great time to gain market share. Work on building relationships and keep in mind it is often quicker, easier and more cost effective to “buy” business than to build it. Can you buy up or buy out competition?
Get ferocious about gaining visibility. Position yourself as an expert in a specific area in your field. Offer yourself as a speaker to clubs and organizations in your target market. Seek opportunities to be a guest on radio or television. Use press releases and press announcements to highlight your expertise. Sign up for Free Speaker Bureau

Think you can easily implement some of these? If you have any questions or comments please leave them below!

News from Mandy Bass » online marketing

Do You Know What’s Being Said About You Online?

5 Ways to Leverage Your Marketing Efforts