Lead Preservation.

Leads are equivalent to a food source in the wild.

Imagine roaming the wilderness, hungry and searching for food. Suddenly you come upon an apple tree with a few crisp, ripe, delicious juicy apples and hundreds of small unripe fruit.

What would the value of that tree be to you? How would you treat it? Would you leave its protection and care to the least experienced person on your team? Would you casually walk away, and do your best to “try and remember” where the tree is? I don’t think so.

Most likely you would immediately entrust the tree’s protection and care to the most experienced, reliable and competent member of your party. You would make sure you knew exactly where it was and you would periodically check to make sure that that tree was given all the care it could possibly need.  And you wouldn’t let the ripe fruit fall and rot on the ground.

That is how to treat your leads.

You can’t afford to carelessly lose or forget any of them – especially when times are lean. But many people do. They meet a “ripe” prospect on Friday night and by Monday they are forgotten. Then in six months when you are cleaning out your purse, wallet or briefcase, you find their business card and it is too late because they are already doing business with someone else.

What’s your biggest struggle when it comes to lead preservation? Please leave your comments and answers to this question below.