For the past several weeks we’ve been talking about various ways to increase your bottom line and create more income for your business. Today we’re going to talk about leveraging your marketing dollars. You’ll start by gathering data about where your current clients and customers are coming from. Do a thorough FACTUAL analysis of where [...]

In an established business with consistent sales, many small improvements to the sales process will almost always yield better bottom-line results than a dramatic, expensive marketing strategy. That is because there is almost always room for improvement to raise closing ratios, shorten the sales cycle and/or increase the size or frequency of the purchase. At [...]

What’s the one thing you can’t afford NOT to pay attention to during these lean economic times? Lead Preservation. Leads are equivalent to a food source in the wild. Imagine roaming the wilderness, hungry and searching for food. Suddenly you come upon an apple tree with a few crisp, ripe, delicious juicy apples and hundreds [...]

I heard a nice quote about profit margins the other day…”Gross is for Vanity and Net is for Sanity”. Kinda cute huh?  So in today’s post I’d like to explore 5 ways you can increase your bottom line or net profits. After all its easier to squeeze more money from current income streams than it [...]

Coaches are USUALLY behind the scenes, kind of like a movie director. When Apolo Anton Ohno set a world record for most medals won during a Winter Olympics, one of the commentators made a important observation: Ohno’s success in the 2010 games was no coincidence. And it wasn’t simply the result of hard work. Since [...]

Dynamic growth in an organization works like atomic energy. It takes only a MINUTE particle to create a potent process, a chain reaction that releases an enormous amount of energy. The momentum is dramatic and unstoppable!  But guess what! Your business works in the same way. If little problems are left unsolved it can create [...]

Do you often feel like you don’t have enough time to spend on marketing activities? Are you lost as to where to start?  Here are 5 quick tips to help you leverage your marketing efforts. Focus your efforts on people who are already predisposed to buy from you instead of wasting your time on long [...]

Current economic times call for creative thinking.  To help get your juices flowing, here are 8 questions to ask yourself about your current product and service offerings.  Taking 15-20 minutes to answer these questions might help you come up with a new 5, 6 maybe even 7-figure income stream. Can you offer a budget-type option? [...]

DESPERATE FOR MORE SALES RIGHT NOW? If you are desperate for more sales right now, here is a quick strategy to generate business. Get a list of all the people that have done business with you in the past two years. Rank them in order with your best customers at the top of the list. [...]

Last week I suggested you use the Daily Goal enforcer questions to facilitate your progress: In the morning ask yourself “what are three things I can do today to get to my optimistic monthly income goal of $ ___” (fill in your big, hairy  number.) Next identify three specific activities that you can quantify. So [...]