While there is a little less talk in the media about economic woes, I still hear a good deal about it from almost all my clients.  In working with them I keep going through these 8 ways to take advantage of the current economic times to increase your bottom line. Develop your sales and negotiation [...]

In a previous post we mentioned that a low cost or no cost marketing tip was to use vendors to find new customers. Here are 4 more reasons to build better relationships with your vendors. Vendors control your costs (money saved on vendor-expenses goes straight to your bottom line – which is why the question [...]

I know that it seems counter intuitive, but do you realize that relaxation can actually make you MORE successful? That is because the foundation of all true success is the skill of mastering your personal energy. Being able to deeply relax means mastering your mind and body through the right use of your attention. Mastering [...]

Last week we talked about ways to leverage your existing marketing dollars and today we’ll look at 10 low cost or no cost ways to market your small business. Ask for referrals from existing clients Offer yourself as a speaker to groups in your target market. (If you havent already done so, post your “speaker [...]

For the past several weeks we’ve been talking about various ways to increase your bottom line and create more income for your business. Today we’re going to talk about leveraging your marketing dollars. You’ll start by gathering data about where your current clients and customers are coming from. Do a thorough FACTUAL analysis of where [...]

In an established business with consistent sales, many small improvements to the sales process will almost always yield better bottom-line results than a dramatic, expensive marketing strategy. That is because there is almost always room for improvement to raise closing ratios, shorten the sales cycle and/or increase the size or frequency of the purchase. At [...]

What’s the one thing you can’t afford NOT to pay attention to during these lean economic times? Lead Preservation. Leads are equivalent to a food source in the wild. Imagine roaming the wilderness, hungry and searching for food. Suddenly you come upon an apple tree with a few crisp, ripe, delicious juicy apples and hundreds [...]

I heard a nice quote about profit margins the other day…”Gross is for Vanity and Net is for Sanity”. Kinda cute huh?  So in today’s post I’d like to explore 5 ways you can increase your bottom line or net profits. After all its easier to squeeze more money from current income streams than it [...]

Coaches are USUALLY behind the scenes, kind of like a movie director. When Apolo Anton Ohno set a world record for most medals won during a Winter Olympics, one of the commentators made a important observation: Ohno’s success in the 2010 games was no coincidence. And it wasn’t simply the result of hard work. Since [...]

Dynamic growth in an organization works like atomic energy. It takes only a MINUTE particle to create a potent process, a chain reaction that releases an enormous amount of energy. The momentum is dramatic and unstoppable!  But guess what! Your business works in the same way. If little problems are left unsolved it can create [...]