Do you often feel like you don’t have enough time to spend on marketing activities? Are you lost as to where to start?  Here are 5 quick tips to help you leverage your marketing efforts.

1. Focus your efforts on people who are already predisposed to buy from you instead of wasting your time on long shots.
2. Wherever possible, automate your regular client/ prospect contact. You can use email delivery, teleconferences, postcard follow-up, robo-calling (recommended for reminders or announcements — not for hard sales pitches) and phone texting. When necessary, be sure to get their permission before you start contacting them in these unusual new ways. Not sure you need their permission? Ask for it anyway.
3. If you are going to leverage your marketing dollars into untested media, proceed with caution. Find strategies such as Google Adwords that allow you to measure and test different approaches, while putting a cap on your outlays.
4. If your competitors are retreating, this is a great time to gain market share. Work on building relationships and keep in mind it is often quicker, easier and more cost effective to “buy” business than to build it. Can you buy up or buy out competition?
5. Get ferocious about gaining visibility. Position yourself as an expert in a specific area in your field. Offer yourself as a speaker to clubs and organizations in your target market. Seek opportunities to be a guest on radio or television. Use press releases and press announcements to highlight your expertise. Sign up for Free Speaker Bureau
   

Think you can easily implement some of these?  If you have any questions or comments please leave them below!